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A New Space & My Experience WFH For 7 Years
In an attempt to get out of the house more, I’ve been working at Node, a new (post-Covid) shared office building, on a coworking membership. After a...
Black Friday: How Can Brands Win In A Turbulent 2022
It was in a recent Power Hour with a prospective eCommerce client, getting into the roots and weeds of Black Friday, that I thought it was time for a...
Tom Holder PPC Retains Google Partner Status
It’s been a busy start to 2022 as the time came to tackle the Google Ads Certifications, in preparation for the new Google Partners Programme and...
Emptying My Brain On COVID-19 & Marketing
A few generic thoughts with regards to PPC in this time. Some opinions, and some info of what I'm seeing in the present. Just emptying my brain.
How To Get Clients As A Freelancer
In the interest of “they ask you answer” I’m answering arguably the most asked and important question out there…“How do you get clients as a...
Google Ads & Renovating Your House
But it’s also been an exciting and busy time at Tom Holder PPC HQ since we last spoke. I say HQ, I’m a freelance PPC consultant, so that’s my...
PPC, Not Just A Short-Term Solution…
“PPC is a short-term solution”. How many times have you heard that? Read this case study and watch me debunk that statement with some impressive...
How Much Should You Spend On Google Ads?
There’s one question I get asked in 99% of the conversations I have with business owners discussing Paid search and my services as a ppc consultant:...
9 Point Ad Copy Checklist Infographic
Use this checklist infographic to ensure your Google AdWords ad copy contains all the right ingredients to perform. Tick off the 9 points here…
The Importance Of Google AdWords Structure & Best Practice
As a freelance PPC consultant, I'm continuously broadcasting and having conversations with clients about the importance of Google AdWords account...
6 AdWords Best Practices Every Business Should be Implementing in 2018
Over 8 years as a PPC consultant, I've witnessed the rapid growth of Paid marketing and its dominance of the digital marketing landscape.
VIDEO: How To Set Up Remarketing In The 2018 Google AdWords UI
Unless you’ve been living under a digital rock over the past few weeks, you’ll be well aware that Google has recently released a new iteration of...
Award-Winning KitBrix To Work With Tom Holder Pay-Per-Click
After a period of learning, market research and ongoing conversation, I’m delighted to be able to announce KitBrix, award-winning innovators of...
Tom Holder Pay-Per-Click Becomes Official Google Partner
After a very successful first 12 months in business, today I’m excited announce that Tom Holder Pay-Per-Click has become an official Google Partner...
12 Lessons Learnt From My First 12 Months In Business
12 months have gone by since I packed up my desk client-side, and turned my spare room into the Tom Holder Pay-Per-Click office. My first year as a...
How I Increased AdWords Revenue By 74% In 30 Days
Dryrobe®, innovators of the warmest, most advanced change robe in the world, sought a fresh approach to their PPC strategy, turning to Tom Holder...
Nail Quality Score From The Start: 10 Point Checklist
Google tells us it’s a helpful diagnostic tool, but treating Quality Score as an internal key performance indicator, and building and optimising...
Dryrobe® The Latest Business To Work Alongside Tom Holder Pay-Per-Click
After recent conversations, meetings and ppc audits, I’m excited to be able to announce Dryrobe®, innovators of the warmest, most advanced change...
Freelancer vs Agency: 7 Times Individuals Beat Agencies
Firstly, I’d like to stress that this isn’t a freelancer call out against agencies. I spent the first five years of my marketing career at agency...