PPC Services

Having worked both agency and client-side, I believe there is real value for businesses working alongside professional freelancers for their PPC services .There is value for small businesses and start-ups who simply cannot afford the excessive agency fees. There is value for medium and larger businesses, when it is not cost-effective to employ a  salaried in-house marketer. And there is a value for agencies themselves, in ad hoc overflow work, covering leave and for smaller agencies with limited PPC knowledge looking to outsource.

PPC Strategy | Tom Holder Pay-Per-Click

MONTHLY PPC MANAGEMENT & REPORTING

Full service, ongoing monthly PPC management. I manage the strategy, build or restructure your account, test and implement optimisations and supply informative monthly reporting. I have a portfolio of successful clients benefiting from my strategical, analytical and proactive approach to PPC management. My experience, my time and my decisions.

FREE ACCOUNT AUDITS

I can offer a no obligation FREE PPC account audit for AdWords customers looking to answer questions like “am I wasting my budget?”, “why am I not getting the level of leads and sales I’m after?” and “why is my click-through rate (CTR) so low?”. Completed by me, no automation tools.

ADVANCED ACCOUNT AUDITS

A level above my free PPC audit, I take an extensive look into your account, covering all aspects of PPC. Google AdWords and Bings Ads, tracking and conversion setup, account structure, keyword selection and match types, search query analysis, ad copy analysis, bid management review, ad extension implementation, quality score review, remarketing setup and strategy, device performance plus lots more. You’ll take away a comprehensive list of action points that will immediately improve account performance.

NEW ACCOUNT BUILDS

Already have experience in managing Pay-Per-Click but need a structurally sound, best-practice based account build to move forward with? Let me help. My accounts are built with a naming convention and structure that makes ongoing management and optimisation simpler. For new accounts, I can add £50-£75 worth of FREE AdWords credit to your first month’s budget.

RESTRUCTURE & RETURN

Account structure is key to delivering positive ROI and building account longevity. Has your account become neglected and falling short of targets? Let me restructure and return. I have tested and proven agency-level best practices that are based around improving quality score, helping you pay less CPC while maintaining and even improving ad position. Saving costs and improving performance.

DIGITAL AGENCY CONSULTANCY

My work with agencies is flexible based around your agency’s needs. I can offer full service PPC management for small agencies who don’t have an in-house PPC resource, or I can work on a brief by brief basis, alongside digital agencies looking to cover ad hoc overflow work or leave. For agencies seeking new business, I can supply proposals, keyword research, search volumes and costing to assist pitches.

KEYWORD RESEARCH, SEARCH VOLUMES & COSTING

Looking to explore PPC as a marketing channel? For a small fee, I can put together a keyword proposal, with expected search volumes and monthly costing. You’ll have take away figures to decide if PPC is a viable option for your business.

DATA ANALYSIS & INSIGHTS

Tracking and analytics are crucial to running a successful PPC account. Without the feedback of analytics, you’re running blind. I can setup Google Analytics for your website, including goals and eCommerce conversions. Already have data? Let’s digest the numbers and make them useful.

SOCIAL MEDIA MARKETING

The growth and reach of social media marketing shouldn’t be ignored. Looking to increase your social following, push an offer, drive website visits or promote content? Facebook and Twitter are highly effective channels to target existing and prospective customers.