No other marketing channel gives you the level of measurability, accountability and flexibility as PPC.

Market to local, national or worldwide customers actively searching for your products or services via mobiles, tablets and desktops. And you’ll only pay when a user clicks your ad.

Whether you’re looking to increase and improve the quality of website visits, generate more sales and leads, or simply get the phone ringing with more enquiries, let me help.

My success and reputation as a freelance ppc consultant has been built on the results I deliver for my clients. I get a buzz out of helping small and medium sized businesses harness the power of PPC and thrive in the fast-paced and competitive world of online marketing.

Whether you have a budget of £500 a month or £100,000, with a forward-thinking strategy and results-driven best practices, you can compete.


10 Ways To Increase Your PPC Conversion Rate In 10 Minutes

Optimisation doesn’t always have to be super complex and lengthy. If your time is limited, don’t write off or devalue the impact of small, focussed optimisation. Completing a few of these concepts every couple of weeks is far more beneficial than a stagnant account receiving optimisation every few months.

Like anything in life, learning and progression, consistent small wins can compound into major improvements over time

PPC Services


Full service, ongoing monthly PPC management. I manage the strategy, build or restructure your account, test and implement optimisations and supply informative monthly reporting. I have a portfolio of successful clients benefiting from my strategical, analytical and proactive approach to PPC management. My experience, my time and my decisions.


Already have experience in managing Pay-Per-Click but need a structurally sound, best-practice based account build to move forward with? Let me help. My accounts are built with a naming convention and structure that makes ongoing management and optimisation simpler. For new accounts, I can add £50-£75 worth of FREE AdWords credit to your first month’s budget.

Advanced PPC Audit | Tom Holder Pay-Per-ClickADVANCED ACCOUNT AUDITS

I take an extensive look into your account, covering all aspects of PPC. Google Ads and Bings Ads, tracking and conversion setup, account structure, keyword selection and match types, search query analysis, ad copy analysis, bid management review, ad extension implementation, quality score review, remarketing setup and strategy, device performance plus lots more. You’ll take away a comprehensive list of action points that will immediately improve account performance.

The Google Ads Power Hour

A Google Ads Power Hour is an hour with me, via Zoom, uninterrupted.

This is a new service I’m offering, specifically but not limited to smaller businesses who may not be in a position to invest in monthly PPC management.

I’ll help you with any aspect of Google Ads, whether that’s account or campaign setup, structure, management, optimisation, or analysis and reporting. We’ll focus on the most important areas to deliver your business more sales, high quality leads or direct phone calls.

A one-hour focussed session can be hugely effective for you to pick an experts brain, gain some experience and tackle your most important pain-points.

Find Out More Here
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Why Work With Me


For another 2 years’, I’m an up to date Google Ads, Bing Ads and Google Analytics certified professional. I’m also a Google Partner Consultant.


4 years in a senior position at the UK’s leading travel marketing agency. 3 years’ experience as PPC & SEO Manager at one of the largest holiday providers in the South West, and now 5 years running my own marketing consultancy business.


No excessive agency fees or percentage of spend billing models here. I only work with fixed fees so you’ll know what you’re getting charged each month.

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PPC Blog

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Tom Holder PPC Retains Google Partner Status

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“Here at Ducard we have used Tom as our PPC consultant for the last 3 years, and he has added another level to our business. Through his extensive PPC knowledge and attention to detail, our clients have seen improvements in CTR, CPC and CPA. His integrated approach to PPC works well with our SEO and digital strategy meaning the clients are serviced to the best standard across the board.

Tom has taken client and competitor agency accounts’, restructured and re-engergised them. By reducing the wastage and targeting the most qualified searchers, Tom delivers quality traffic that quickly turns into leads and sales.

For new business, Tom’s focus on account structure ensures strong quality scores and low CPCs and also gives the clients a clear picture of our approach.”