No other marketing channel gives you the level of measurability, accountability and flexibility as Pay-Per-Click.

Market to local, national or worldwide customers actively searching for your products or services via mobiles, tablets and desktops. And you’ll only pay when a user clicks your ad.

Whether you’re looking to increase and improve the quality of website visits, generate more sales and leads, or simply get the phone ringing with more enquiries, let me help.

My success and reputation as a freelance ppc consultant has been built on the results I deliver for my clients. I get a buzz out of helping small and medium sized businesses harness the power of Pay-Per-Click and thrive in the fast-paced and competitive world of online marketing.

Whether you have a budget of £500 a month or £100,000, with a forward-thinking strategy and results-driven best practices, you can compete.

PPC Services


Full service, ongoing monthly PPC management. I manage the strategy, build or restructure your account, test and implement optimisations and supply informative monthly reporting. I have a portfolio of successful clients benefiting from my strategical, analytical and proactive approach to PPC management. My experience, my time and my decisions.


Already have experience in managing Pay-Per-Click but need a structurally sound, best-practice based account build to move forward with? Let me help. My accounts are built with a naming convention and structure that makes ongoing management and optimisation simpler. For new accounts, I can add £50-£75 worth of FREE AdWords credit to your first month’s budget.


I can offer a no obligation FREE PPC account audit for AdWords customers looking to answer questions like “am I wasting my budget?”, “why am I not getting the level of leads and sales I’m after?” and “why is my click-through rate (CTR) so low?”. Completed by me, no automation tools.

Why Work With Me


For another 2 years’, I’m an up to date Google AdWords, Bing Ads and Google Analytics certified professional. I’m also a Google Partner Consultant.


4 years in a senior position at the UK’s leading travel marketing agency. 3 years’ experience as PPC & SEO Manager at one of the largest holiday providers in the South West.


No excessive agency fees or percentage of spend billing models here. I only work with fixed fees so you’ll know what you’re getting charged each month.

Brands I Work With

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PPC Blog

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9 Point Ad Copy Checklist Infographic

Use this checklist infographic to ensure your Google AdWords ad copy contains all the right ingredients to perform. Tick off the 9 points here…

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“Here at Ducard we have used Tom as our PPC consultant for the last 3 years, and he has added another level to our business. Through his extensive PPC knowledge and attention to detail, our clients have seen improvements in CTR, CPC and CPA. His integrated approach to PPC works well with our SEO and digital strategy meaning the clients are serviced to the best standard across the board.

Tom has taken client and competitor agency accounts’, restructured and re-engergised them. By reducing the wastage and targeting the most qualified searchers, Tom delivers quality traffic that quickly turns into leads and sales.

For new business, Tom’s focus on account structure ensures strong quality scores and low CPCs and also gives the clients a clear picture of our approach.”