Unless you’ve been living under a digital rock over the past few weeks, you’ll be well aware that Google has recently released a new iteration of their AdWords UI. Sending shockwaves and headaches to PPC consultants and agencies all over the world. No really, just scroll through Twitter.

The new AdWords experience, as Google has named it, brings an easy on the eye re-skinned interface, intuitive advanced reporting, quicker processes and fresh features and tools.

With any major release and update, bugs are bugging, features are missing and the processes that we’ve been drilling for years have changed. Nonetheless, the new experience is here. So, we need to work with it.

One of the processes to have changed is the setting up of Remarketing. In the below instructional screen recording, I show you the audience manager, how to create a remarketing tag and setting up audience lists, display remarketing campaigns and responsive display ads.



10 Ways To Increase Your PPC Conversion Rate In 10 Minutes

Optimisation doesn’t always have to be super complex and lengthy. If your time is limited, don’t write off or devalue the impact of small, focussed optimisation. Completing a few of these concepts every couple of weeks is far more beneficial than a stagnant account receiving optimisation every few months.

Like anything in life, learning and progression, consistent small wins can compound into major improvements over time

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