Regular readers of my PPC blog will know that as a freelance ppc consultant, I like to give out as much free information and knowledge as possible.

Yes, I want to pick up new clients, but offering advice and a helping-hand to business owners and budding marketers self-managing their AdWords accounts, motivates me.

I’ve spoken a lot about Google AdWords account structure, quality score and conversion rate, but today’s best practice guide focuses specifically on the ads themselves.

I’ve put together a simple infographic, a 9 point ad copy checklist that I wish I had pinned to my desk when I was starting out in PPC.

Take a look below…

I’d love to hear if this checklist helped you put together your ads, so contact me, drop me a tweet or message on any of the social platforms below…



9 Point Ad Copy Checklist Infographic